Kiddopia is looking to hire Digital Marketing Manager (SEO & YouTube)
About us
Kiddopia is a leading edutainment app loved by millions of kids and parents worldwide. We’re on a mission to make learning fun, interactive, and engaging. To scale our growth, we’re looking for a Marketing Manager who can lead our SEO and YouTube strategies to maximise visibility, engagement, and conversions.
Responsibilities
SEO Strategy & Execution
- Develop and implement comprehensive SEO strategies to drive organic traffic.
- Conduct keyword research, on-page optimization, link-building, and technical SEO audits.
- Collaborate with content teams to create SEO-friendly blog articles, landing pages, and app store listings.
- Track, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, or Ahrefs.
YouTube & Video Marketing
- Build and manage Kiddopia’s YouTube channel strategy to increase subscribers, views, and engagement.
- Optimize video titles, descriptions, tags, thumbnails, and playlists for maximum visibility.
- Work with creative teams to plan video content calendars (educational, promotional, community-driven).
- Run YouTube ads and analyze performance metrics to improve ROI.
Cross-functional Collaboration
- Partner with product, design, and content teams to align SEO and video strategy with brand goals.
- Collaborate with performance marketing to amplify video reach across platforms.
- Stay up-to-date with the latest trends in SEO, YouTube, and digital marketing.
Requirements
- 4–6 years of experience in SEO, YouTube, or digital marketing.
- Proven track record of driving organic growth through SEO and video marketing.
- Strong understanding of YouTube algorithm, SEO tools
- Creative mindset with ability to ideate engaging content.
- Excellent communication and analytical skills.
Nice-to-Have
- Familiarity with kids’ content, edtech, or gaming industry.
- Experience running YouTube paid campaigns.